Rich Greenfield, Co-Founder of LightShed Partners, joins Ari Paparo and Paul Knegten, CMO of Large, to break down the biggest shifts across media and ad tech, from Meta’s social media settlement and AppLovin’s next move to Fox’s Roku strategy and the growing pressure on The Trade Desk.Takeaways:Meta’s social media restrictions could reduce ad inventory and make younger audiences harder to reach.AppLovin’s biggest challenge is expanding its advertising technology beyond gaming into areas like e-commerce and CTV.Fox’s Roku acquisition could give it a powerful digital gateway into the streaming and CTV ecosystem.Rich argues that The Trade Desk’s reluctance to own first-party data is a major strategic weakness.AI-driven media buying could put DSPs under increasing pressure while creating new opportunities for SSPs.Chapters:Guests: Ari Paparo, Richard GreenfieldLearn more about your ad choices. Visit megaphone.fm/adchoices