Tejas Manohar, co-founder and co-CEO of Hightouch, joins Ari Paparo and Eric Franchi to discuss composable CDPs, replacing LiveRamp, enterprise AI workflows, and why marketers still need SaaS in the age of vibe coding. They also cover Meta’s new apps, OpenAI ads, AppLovin’s social ambitions, X’s ad business, and the rise of clipping in political campaigns.Takeaways:- Hightouch is emerging as a strong alternative to LiveRamp for identity onboarding and data activation.- Tejas Manohar explains why composable CDPs and enterprise AI workflows are gaining momentum.- The team discusses agentic AI, OpenAI ads, Meta’s new apps, and the future of marketing automation.- X, AppLovin, and Meta are all evolving their platforms around AI, data, and advertising scale.- Political campaigns are increasingly using clipping and influencer distribution over traditional media.Chapters:Guests: Ari Paparo, Eric Franchi, Tejas ManoharLearn more about your ad choices. Visit megaphone.fm/adchoices