Mary Gabrielyan, Chief Strategy Officer at AI Digital, joins Ari Paparo to learn about AI-driven supply path optimization, value-based bidding, media planning, and the future of ad tech. Insights on AI adoption, training gaps, and what skills will remain human.Takeaways AI Digital is an AI-native media consultancy built on machine learning and now evolving with generative AI and LLMs. The company offers managed services, smart supply curation, and AI Labs for client transformation and training. Elevate, their platform, provides end-to-end campaign management, including research, planning, reporting, and MMM insights. True AI-powered supply path optimization should be predictive and real-time, not just based on historical data. The industry is shifting from metric-based optimization (CPM, CTR) to value-based, outcome-driven AI bidding. AI-driven ad curation is evolving toward dynamic, real-time inventory optimization rather than static deal packaging. LLMs improve contextual targeting by understanding semantics, not just categories or keywords. Companies are underinvesting in AI training and tool adoption, limiting their ability to fully benefit from AI. Human skills like intuition, taste, empathy, and authenticity remain irreplaceable in an AI-driven world.Chapters Learn more about your ad choices. Visit megaphone.fm/adchoices