Matthew Egol, Founder & CEO of JourneySpark Consulting, joins Ari Paparo and Eric Franchi to break down agentic advertising and what AdCP means for the industry, from AI’s Super Bowl moment to standards governance, Prebid collaboration, IAB alignment, and how AI agents are reshaping planning, creative, and measurement across marketing.Takeaways AI took over the Super Bowl, with roughly a quarter of ads tied to AI. Agentic advertising expands from buying to planning, discovery, and measurement. AgenticAdvertising.org focuses on standards, governance, and certification. Prebid runs the sell-side AdCP code while AAO drives the protocol and adoption. AdCP is still mostly in pilot mode, not scaled revenue. AI creative testing is beating traditional DCO in performance. LLM ads could reshape search, retail media, and content economics.ChaptersLearn more about your ad choices. Visit megaphone.fm/adchoices