Ari Paparo and Eric Franchi discuss a variety of topics, ranging from the latest developments in the Google trial to the implications of AI in advertising. They provide insights on consulting strategies for data companies, share their personal pizza preferences, and explore the future of marketing mix models. The conversation also touches on job security in ad tech, the impact of media personalities on careers, and the cultural significance of Thanksgiving side dishes.Takeaways The Google trial's outcome may not favor a spin-out. Data companies should focus on use cases rather than just data. AI serves as an enabler in advertising, not a standalone solution. Job security in ad tech is closely tied to revenue generation roles. Identifying AI native companies requires understanding their vision and strategy. The cultural significance of Thanksgiving side dishes varies regionally. Mac and cheese has become a modern staple in Thanksgiving dinners. The pace of AI innovation is rapidly changing the advertising landscape. OpenAI is likely to enter the advertising space due to market demands. The future marketing mix will see shifts among search, walled gardens, and open platforms.ChaptersLearn more about your ad choices. Visit megaphone.fm/adchoices