Marketecture: Get Smart. Fast.
Marketecture: Get Smart. Fast.
Ari Paparo
How Tubi is Embracing Creators and Trying to Shake up Streaming
26 minutes Posted Aug 11, 2025 at 10:00 am.
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Show notes
Next in Media chatted with Rich Bloom, GM, Creator Programs & EVP, Business Development at Tubi, about the Fox-owned streamers new creator program, which has quickly expanded for five to 50 participants. Bloom also talked about Tubi's overall growth, Gen Z misconceptions, and whether TV needs to adopt more YouTube-like qualities.
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