Marketecture: Get Smart. Fast.
Marketecture: Get Smart. Fast.
Ari Paparo
Episode 127: Mark Grether on What PayPal Ads Is Building
43 minutes Posted Jun 13, 2025 at 10:00 am.
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Show notes
Mark Grether, GM of PayPal Ads, joins Ari Paparo to break down how PayPal is approaching ads using data from PayPal, Venmo, and Honey. They talk about off-site targeting, commerce media, and why PayPal’s position in the market might be more powerful than people realize.
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