Marketecture: Get Smart. Fast.
Marketecture: Get Smart. Fast.
Ari Paparo
How KERV.ai is Powering Contextual Video and Shoppable Ads with AI
13 minutes Posted Apr 7, 2025 at 10:00 am.
0:00
13:54
Download MP3
Show notes
In this episode of Marketecture, Ari Paparo sits down with Gary Mittman, CEO of KERV.ai, to discuss how AI-driven video analysis is transforming contextual relevance and shopability. Mittman explains how KERV’s technology identifies key moments in video content to enable dynamic, targeted ad placements, creating new opportunities for publishers and advertisers. The conversation covers use cases with major media companies, the role of AI in ad compliance, and the challenges of integrating contextual targeting into the evolving ad tech landscape.
Learn more about your ad choices. Visit megaphone.fm/adchoices