Marketecture: Get Smart. Fast.
Marketecture: Get Smart. Fast.
Ari Paparo
Episode 101: Andy Goldberg of PCH
43 minutes Posted Dec 6, 2024 at 11:30 am.
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Show notes

PCH, or Publisher's Clearing House, has been around for 70 years, and had a lot to teach us about user data, consent, and direct marketing.

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