Kevin is joined by Jackie and Beth to talk about why "best practice" isn't a dirty word, why doing 95% of the process still counts as doing it wrong, and why the resurrection of a two-year-old blog series says everything about the state of marketing right now.

They also unpack HubSpot's new AI visibility tool, YouTube's change to how views are counted, OpenAI apparently pulling back from Reddit, and why comparing today's market to 2008 might be the better perspective for your team to use. Plus: purchased contact lists, LinkedIn AI slop conspiracy theories, and a reminder that squirreling away still works.

• Beth: "Attribution is BS" rises from the dead
• Jackie: A decade of 20% effort, finally run at 100%
• Kevin: Why buying a contact list isn't necessary in 2026

• SOLD OUT! Online Sales and Marketing Summit – Austin, Texas – October 1-2, 2026 - Join the waitlist to be the first to know if tickets become available.

• What Home Builders Should Know About HubSpot's New AI Visibility Tool
• YouTube Is Making a Major Change to How Long-Form Video Views Are Counted
• OpenAI Seems to Be Backing Away From Reddit as Reddit Adds More AI
• 3 Alarming Predictions With the Housing Market on Pace for Its Worst Year Since 2011