Erin Willis, Chief Insights Officer at Sekisui House, joins the podcast to share her journey through the home building industry and challenges the sector to move beyond generic decision-making toward consumer-focusd, data-driven strategies that treat home buyers as whole humans instead of transactions.

Builders default to generic out of fear of missing buyers, but intentional design for a specific target actually expands the market by pulling people out of resale, rentals, and indecision. Only 36% of Americans feel at home in their home - that's the opportunity being left behind.

Erin also dives into how buyers aren’t making spreadsheet decisions, the status of the post-close relationship and how Sekisui House is operating a “happiest home” mission with their customers.

https://www.linkedin.com/in/erinboggswillis/

https://www.nature.org/en-us/