<a href="https://www.doyouconvert.com/team/julie-jarnagin/">Julie</a> is joined by <a href="https://www.doyouconvert.com/team/jackie-lipinski/">Jackie</a> and <a href="https://www.doyouconvert.com/team/caroline-collard/">Caroline</a> to share real-world stories about the pitfalls of new market launches and how everyone looks at the marketers first when things start to go south for sales.They also dig into the latest news around Google Ads and a broad SEO shift that prioritizes brand recognition and trust over traditional keyword rankings.Story Time:<ul><li>Julie - You have to create what the customer can’t see yet</li><li>Caroline - Don’t blame the marketer</li><li>Jackie - Pre-launch prep is key</li></ul>Announcements:<ul><li><a href="https://www.onlinesalessummit.com/">Online Sales and Marketing Summit</a> - Oct 1-2 - Austin, TX - Over 50% of tickets are sold, get your ticket or sit on the waitlist.</li></ul>In the News:<ul><li><a href="https://searchengineland.com/google-ads-adds-gemini-powered-dashboards-for-real-time-insights-477254">Google Ads adds Gemini-powered dashboards for real-time insights</a></li><li><a href="https://searchengineland.com/seo-goal-recognition-476756">SEO’s new goal in 2026: Recognition, not rankings</a></li><li><a href="https://www.searchenginejournal.com/google-ads-introduces-journey-aware-bidding-and-new-budget-pacing-updates/574141/">Google Ads Rolls Out Journey-Aware Bidding And New Pacing Controls For Advertisers</a></li></ul>

Ep 441: Brand Can’t Move Land

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.