<a href="https://www.doyouconvert.com/team/kevin-oakley/">Kevin</a> is joined by <a href="https://www.doyouconvert.com/team/beth-russell/">Beth</a>, <a href="https://www.doyouconvert.com/team/caroline-collard/">Caroline</a>, and a special guest to discuss the importance of leveraging internal teams for great content ideas and the benefits of using AI tools for content automation, while ensuring that human expertise is still used.They also get into defending your foundation, tools, and strategies in a noisy market with less-than-hopeful headlines.Story Time:<ul><li>Beth - Trust your foundation</li><li>Caroline - Do one thing at a time</li><li>Kevin - Fact-check the headlines</li></ul>Announcements:<ul><li><a href="https://marketing.doyouconvert.com/academy/">Market Proof Marketing Academy</a> - 3 Virtual Days - July 7-9 - Limited spots available, register today to elevate your marketing expertise.</li><li><a href="https://www.onlinesalessummit.com/">DYC Online Sales and Marketing Summit</a> - Austin, Texas - October 1-2 - Over 150 tickets are already gone! Secure your spot today.</li></ul>In the News:<ul><li><a href="https://www.doyouconvert.com/blog/your-osc-team-is-sitting-on-a-content-goldmine/">Your OSC Team is Sitting on a Content Goldmine</a></li><li><a href="https://ahrefs.com/blog/how-i-do-content-engineering-with-claude-code/">How I Do Content Engineering with Claude Code</a></li><li><a href="https://www.searchenginejournal.com/google-tests-ask-youtube-conversational-search-experiment/573175/">Google Tests ‘Ask YouTube’ Conversational Search Experiment</a></li></ul>

Ep 439: From Hershey to Home Building

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.