<a href="https://www.doyouconvert.com/team/kevin-oakley/" style="color:rgb(0,0,0);background-color:transparent;">Kevin</a> is joined by <a href="https://www.doyouconvert.com/team/julie-jarnagin/" style="color:rgb(0,0,0);background-color:transparent;">Julie</a> and <a href="https://www.doyouconvert.com/team/caroline-collard/" style="color:rgb(0,0,0);background-color:transparent;">Caroline</a> to discuss an online sales specialist juggling cookies and conversion rates, increasing ad spend as a reflex, and throwing resources at problems without first figuring out what the problem actually is.There is also a friendly debate around AI content strategy that ultimately lands somewhere simple: be clear, direct and useful, and the rest will follow.Story Time:<ul><li>Julie - College visits are a masterclass in customer experience</li><li>Caroline - Get a fresh perspective if something’s not working</li><li>Kevin - Putting money into your problems doesn’t always solve them</li></ul>Announcements:<ul><li><a href="https://www.onlinesalessummit.com/" style="color:rgb(17,85,204);background-color:transparent;">DYC Online Sales and Marketing Summit</a> - Austin, Texas - Tickets Now Available</li></ul>In the News:<ul><li><a href="https://www.doyouconvert.com/blog/an-oscs-guide-to-time-management-success/" style="color:rgb(17,85,204);background-color:transparent;">An OSC's Guide to Time Management</a></li><li><a href="https://searchengineland.com/how-to-design-content-that-ai-systems-prefer-and-promote-473476" style="color:rgb(17,85,204);background-color:transparent;">How to design content that AI systems prefer and promote</a></li><li><a href="https://www.redfin.com/blog/is-now-a-good-time-to-buy-a-house/" style="color:rgb(17,85,204);background-color:transparent;">Is Now a Good Time to Buy a House?</a></li><li><a href="https://zillow.mediaroom.com/2026-04-06-Spring-housing-market-accelerates-despite-mortgage-rate-spike,-Zillows-March-Market-Report-shows" style="color:rgb(17,85,204);background-color:transparent;">Spring housing market accelerates despite mortgage rate spike, Zillow's March Market Report shows</a></li></ul>

Ep 436: Same Funnel, New Century

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.