Host Kevin Oakley joins Julie Jarnagin and Caroline Collard for a thought-provoking discussion of marketing by design, the importance of diverging perspectives, and a deep-dive into data that dispels the AI attribution hype. 

• Kevin will be interviewing Rand Fishkin this February - Please send in your questions about SEO, consumer behavior, and more to [email protected] for the chance to hear Rand and Kevin discuss them live. 
• The DYC team will be at IBS - come find us on Wednesday! Karla is speaking Wednesday morning on a brand panel and Kevin is speaking in the afternoon on Marketing Against the Giants. You don’t want to miss your chance to learn and connect with us in real life.

• Caroline - Spamming doesn’t exist in silos, and neither do your buyers
• Julie - Doing the boring things right is still the best play
• Kevin - When there’s only one marketing brain at the table, you can’t bridge the gap

• New Research: AIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibility
• Every Marketer Says You Need “Taste”. Here’s What That Actually Means