Market Proof Marketing
Market Proof Marketing
Kevin Oakley: Marketing Mind at Do You Convert
Ep 412: You Don’t Have to Internalize the Valley
45 minutes Posted Nov 13, 2025 at 6:00 am.
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Show notes

Host Kevin Oakley joins Jackie Lipinski in the studio to discuss technology, change, and the inevitability of pain. Kevin shares cogent examples (like choosing not to participate in a bad economy through a 500% tip) to illuminate counterintuitive mindset moves to keep builders moving forward. 

From the struggles that shape resilience to the real story of search data for builders, this episode is a reminder that you don’t have to internalize the valley, or the narrative.

Story Time

  • Jackie – Pain points and growth spurts look the same in retrospect
  • Kevin – If seemingly constant change has you reaching for more control, choose focus over fakes

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