Welcome back to the Market Inside Out Podcast with Suzanne Longstreet, Emma O'Brien and Michelle Tresemer.

Today’s episode, “It’s Not About You,” identifies a typical marketing ‘psycle’ described by Emma as a “soul-destroying thing I had to do, that made me feel bad about my business.”

Can you relate? We talk about why people get into that ‘psycle,’ using a great April Dunford anecdote, and then discuss how to break that ‘psycle.’

And learn to repeat these words, “it’s not about you!”