MAP IT FORWARD Middle East
MAP IT FORWARD Middle East
MAP IT FORWARD
EP 1098 Part 3 of 5 | Environmental vs Economic Sustainability in Coffee (Norbert Niederhauser) Map It Forward
29 minutes Posted Sep 9, 2026 at 2:00 am.
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Part 3 of 5: Can coffee be environmentally sustainable if the economics do not work? Lee Safar and Cropster co-founder Norbert Niederhauser explore the connection between farming systems, pricing, risk, logistics, the C-market, and why sustainability ultimately depends on both environmental health and economic viability.