Part 5 of 5: Can coffee quality ever be objective? Lee Safar and Ian Fretheim conclude their series by exploring the relationship between standards, sensory evaluation and the human judgements that shape how quality is defined.

EP 1071 Part 1 of 5 | Where Technology Is Really Changing Coffee (Matthew Thornton) | Map It Forward

The Map It Forward Middle East Podcast explores the business of coffee across the Middle East, featuring conversations with entrepreneurs, producers, and professionals building the future of the region&#x2019;s coffee industry. 
Hosted by Dubai-based Map It Forward founder Lee Safar, each five-episode series highlights one guest's journey, offering practical insights, regional context, and candid discussions that reflect the evolving global coffee landscape.
Episodes are released daily at 6 am local UAE time.
The video version of the podcast can be found on our YouTube Channel https://www.youtube.com/mapitforward
Our website https://www.mapitforward.coffee/middleeastpodcast