MAP IT FORWARD Middle East
MAP IT FORWARD Middle East
MAP IT FORWARD
EP 1065 Part 5 of 5 | The Lie About Community in Coffee (Lee Safar) Map It Forward
34 minutes Posted Jul 24, 2026 at 2:00 am.
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Part 5 of 5: Lee Safar challenges the coffee industry’s claim that trade shows, competitions and public cuppings are enough to constitute real community. She explains how smaller, problem-solving business communities could help coffee professionals build stronger relationships, healthier businesses and a more resilient industry.