MAP IT FORWARD Middle East
MAP IT FORWARD Middle East
MAP IT FORWARD
EP 1060 Part 5 of 5 | Why Nobody Can Predict Coffee Anymore (Jonas Leme Ferraresso) Map It Forward
39 minutes Posted Jul 17, 2026 at 2:00 am.
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Part 5 of 5: Weather isn't the only challenge facing coffee. Jonas Leme Ferraresso explains how fertilizer supply, geopolitical instability, global logistics, and changing trade relationships are creating a new era of uncertainty for coffee producers and the businesses that depend on them. It's a powerful conclusion to a series exploring why managing uncertainty may be more important than predicting the future.