If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: [email protected]••••••••••••••••••••••••••••••••This is the 3rd of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Daily Coffee Pro Podcast by Map It Forward.In this series, which first aired on the global podcast, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry.The 5 episodes in this series are:1. Specialty Coffee, Then and Now - https://youtu.be/EH4xbpQJNFU2. The Discussion Around Quality Coffee - https://youtu.be/DsjcSsHEEW8 3. The Questions We Should Be Asking In Coffee - https://youtu.be/LSe2bPsL6bg 4. The Truth About Origin - https://youtu.be/UCaI9kvedTo 5. Is the future of coffee guaranteed? - https://youtu.be/DLrHw5K8jv8 In this episode of the podcast series, Lee and Brendan discuss the struggles faced by coffee producers, the broken promises within the specialty coffee industry, and the financial and emotional burdens on both producers and roasters.The conversation emphasizes the need for true relationships, responsible business practices, and a shift away from focusing solely on quality towards understanding the real issues at origin.If you're a coffee producer, roaster, or cafe owner looking to adapt and thrive, don't miss this episode.Connect with Brendan Adams and Semilla Coffee here:https://www.semilla.ca/ https://www.instagram.com/semillacoffee/ https://www.linkedin.com/in/brendan-adams-a262655a/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar