If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU18 2. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk 3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q 4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18UIn this episode of the podcast series, Lee and Ian deep into the concept of quality in the coffee industry. They explore how quality is defined, the subjective versus objective nature of sensory science, and the implications for the coffee industry. They also discuss the role of industry norms, quality standards, and the influence of human biases in sensory evaluation. Join the conversation and discover why defining quality in coffee is more complex than it seems.Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/ https://www.cafeimports.com/north-america/sensory-analysis/coffeerose •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar