If you love what we do, become a premium YouTube Subscriber for early access to the Map It Forward Middle East Podcast: https://www.youtube.com/mapitforward Check out our on-demand workshops here: https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: https://mapitforward.coffee/groupcoaching Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••This is the 5th of a five-part series on the Map It Forward Middle East Podcast with Yozo Otsuki from Kurasu. In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.The five episodes in this series are:1. Becoming a Japanese Coffee Entrepreneur - https://youtu.be/6N6dEoLdFsQ2. The Japanese Coffee Industry - https://youtu.be/o2AV2fE1dp43. Building a Coffee Concept - https://youtu.be/kP1Sf88qzyI4. Growing Kurasu Beyond Homewares - https://youtu.be/1LPOy8U8QyA5. Expanding Kurasu Globally - https://youtu.be/x2mDZkAfUYkIn this final episode of a five-part series, Lee and Yozo deep dive into the significance of maintaining integrity and values while expanding a global brand. Yozo shares insights on the holistic approach that drives Kurasu, emphasizing customer experience, partner relationships, and the importance of staying true to one's core values. They discuss the challenges and considerations of global growth, the impact of franchise models, and the complexities of integrating investors. The episode concludes with reflections on past journeys and advice to future selves, encapsulating the essence of intentional business growth in the specialty coffee industry.You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapan Connect with Yozo Otsuki and Kurasu here:https://kurasu.kyoto/ https://www.instagram.com/kurasu.kyoto/ https://www.linkedin.com/in/yozo-otsuki-84a13047/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar