If you love what we do, become a premium YouTube Subscriber for early access to the Map It Forward Middle East Podcast: https://www.youtube.com/mapitforward Check out our on-demand workshops here: https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: https://mapitforward.coffee/groupcoaching Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on the Map It Forward Middle East Podcast with Yozo Otsuki from Kurasu. In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.The five episodes in this series are:1. Becoming a Japanese Coffee Entrepreneur - https://youtu.be/6N6dEoLdFsQ 2. The Japanese Coffee Industry - https://youtu.be/o2AV2fE1dp4 3. Building a Coffee Concept - https://youtu.be/kP1Sf88qzyI 4. Growing Kurasu Beyond Homewares - https://youtu.be/1LPOy8U8QyA 5. Expanding Kurasu Globally - https://youtu.be/x2mDZkAfUYk In episode three of this series, Lee and Yozo discuss the importance of building a strong brand before expanding globally. Discover how Kurasu started with coffee equipment and home brewing education, their focus on merging Japanese and international perspectives, and the complexities of the coffee industry. Yozo shares his vision for sustainable growth and the unique challenges faced by Japanese roasters. Stay tuned for more insights on building and growing a successful coffee brand.You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapan Connect with Yozo Otsuki and Kurasu here:https://kurasu.kyoto/ https://www.instagram.com/kurasu.kyoto/ https://www.linkedin.com/in/yozo-otsuki-84a13047/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar