If you're looking for business advisory services for your coffee business, email Map It Forward at [email protected]••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on the Map It Forward Middle East Podcast with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia.In this series, Osamah and Lee explore the challenges of running a business in the Middle East.The 5 episodes in this series are:1. A Coffee Entrepreneur in Saudi Arabia - https://youtu.be/tYt8XGBApxg 2. Building The Roasting House - https://youtu.be/RuFGBUCSoUw 3. The Role Of Specialty Coffee In Brazil - https://youtu.be/ngSV0QKHdkc 4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/7j11s2LkjEc 5. The Sins of the Past for Brazilian Coffee - https://youtu.be/lCHADKasV3oIn this episode of the Map It Forward Middle East Podcast, Lee and Osamah discuss how he built the Roasting House business with a vision to elevate coffee standards and spread specialty coffee culture. From starting with a small shop to creating a community-driven coffee scene, Osamah shares insights on the role of education, market research, and the impact of the Saudi Vision 2030 on business development. Join us as we explore the challenges and triumphs of establishing a successful coffee business in the Middle East.Connect with Osamah Alawwam and The Roasting House here:https://www.instagram.com/roastinghousesa/https://www.instagram.com/oalawwam/https://www.linkedin.com/in/oalawwam/•••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar