This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at [email protected]••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on the Map It Forward Middle East Podcast with Mohamad Merhi, founder of Cypher Urban Roasters, a company based in the UAE.In this series, Mohamad and Lee discuss what it takes to grow a successful coffee brand in the Middle East.In this episode, they discuss the nuances of building a successful coffee brand in the Middle East. Among the key topics are the uniqueness of the region's diverse consumer behaviors and regulatory frameworks, the importance of authenticity and community connection, and the pitfalls brands face when importing Western business models without customization. They also touch upon the collaboration versus competition debate and the significant role of trust and relationships in business success. Contact [email protected] for partnerships and check the show notes for more details.Connect with Mohamad Merhi and Cypher Urban Roasters at:https://instagram.com/by_cypherhttps://www.bycypher.com/•••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar