MAP IT FORWARD Middle East
MAP IT FORWARD Middle East
MAP IT FORWARD
EP 814 Tim Heinze - Why People Are Polarised by The CVA - Map It Forward Middle East Podcast
29 minutes Posted May 22, 2025 at 1:00 am.
Introduction to the Polarization in the Coffee Industry
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Welcome and Episode Overview
The Controversial Changes to the Q Program
Cosimo Libardo's Perspective on Industry Changes
Acknowledging the Trauma in Industry Changes
Trust Issues with SCA and CQI
Impact on CQI Instructors and Q Graders
Accessibility and Financial Barriers
Forcing Industry Compliance
Educator and Trainer Dissatisfaction
Quality vs. Accessibility in Education
Professional Development and Certification Challenges
The Real-World Impact on Coffee Professionals
Comparing CVA Certification to CPA
SCA's Role and Industry Expectations
Mastermind Groups and Industry Reflections
Final Thoughts and Upcoming Episode
Closing Remarks and Call to Action
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This is the 4th in a five-part series on The Daily Coffee Pro Podcast by Map It Forward. Tim Heinze, the Director of Education of the Sustainable Coffee Institute (SCI), and host Lee Safar discuss the recent changes announced to the Q Grader program.
The 5 episodes in this series are:
1. SCA, CQI, and the "Evolved Q" - https://youtu.be/lpaJTxagZq8
2. Does the Q Need Evolving? - https://youtu.be/k5V-M1jsPUw
3. Issues With The 2004 Cupping Form - https://youtu.be/zs7WzpVhRSg
4. Why People Are Polarised by The CVA - https://youtu.be/6J-d0mSbjM0
5. Sustainable Coffee Institute (SCI) - https://youtu.be/LsdGyCD8AXY
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Tim discuss the industry's reaction to the recent changes in the Q Grader certification.
They explore the polarizing decision by the SCA and CQI to implement new quality evaluation measures during a time of multiple crises in the coffee industry, including price, supply, climate, and logistical issues.
The episode features a detailed examination of the challenges faced by industry professionals, the concerns over accessibility and transparency, and the impact on educators and producers.
Lee and Tim also address the broader implications of these changes and the need for a balance between certification accessibility and maintaining educational quality.
Article referenced in this series:
https://www.comunicaffe.it/cosimo-libardo-board-sca-partnership-cqi/
Connect with Tim Heinze and Sustainable Coffee Institute (SCI) here:
• https://www.instagram.com/sustainable_coffee_institute/
• https://www.instagram.com/timheinzesea/
• https://www.sci-coffee.com/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar