Join our Mailing List - https://www.mapitforward.coffee/mailinglist"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops "Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops "It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops Looking for business advisors or consultants for your business? Get in touch with us here: support @ mapitforward.org•••••••••••••••••••••••••••••••• This is the 5th of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with César Magaña, the Director of Cacao at Belco. In this series, César and host, Lee Safar discuss the cacao industry in 2025.The 5 episodes in this series are:1. The Volatility In The Cacao Market - https://youtu.be/EsfyqLmNFIU2. Who Are The Humans In Cacao? - https://youtu.be/XgUTHax7Mns3. What Is Specialty Cacao? - https://youtu.be/oEo734PXZY44. The Impact Of Specialty Cacao - https://youtu.be/G6q_loujztI5. Who Is The Future Consumer of Cacao - https://youtu.be/5QWY_2uuft0In this final episode of the series, Lee and Cesar dive into the nuanced differences between cacao and chocolate, the impact of consumer behavior on the cacao industry, and the market forces at play. They discuss how traditional consumption patterns intersect with modern trends, like the rise of protein-rich diets influenced by health initiatives and celebrity endorsements. Cesar also shares insights on the historical and cultural significance of cacao, while highlighting the role of high-quality, sustainable production in the future of the industry. This enlightening conversation provides a comprehensive look at the past, present, and future of cacao and chocolate. Connect with César Magaña and Belco here:• https://www.linkedin.com/in/césar-magaña-b1470b224/• https://www.belco.fr/•••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar