Kaitlin and Zach explore the complicated history of Gatorade. How was it invented, first marketed, and the issue involving the University of Florida.Also, how has Gatorade used "science-based" marketing to enhance the narrative of Gatorade's effectiveness on athletes?Get In Touch: <a target="_blank" rel="noopener noreferrer nofollow" href="mailto:info@mcmillanphillips.com">info@mcmillanphillips.com</a>Visit Our Website: <a target="_blank" rel="noopener noreferrer nofollow" href="https://mcmillanphillips.com/manipulating-the-masses-podcast/">https://mcmillanphillips.com/manipulating-the-masses-podcast/</a>

The Marketing of Shakespeare

Kaitlin McMillan and Zach Phillips, Owners of McMillan &amp; Phillips Creative Marketing Agency, use their experience in the advertising world to look through history at some of the most influential, problematic, and hysterical ways people have come under the mass influence by rulers, companies, political movements, and leaders of all types.Get In Touch: info@mcmillanphillips.comVisit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/