Manipulating The Masses
Manipulating The Masses
Kaitlin McMillan & Zach Phillips
The Marketing of Barbie
47 minutes Posted May 2, 2023 at 11:00 am.
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Show notes

This week, Kaitlin and Zach discuss the absolutely crazy story of how the iconic doll, Barbie was founded. And the unique marketing tactics the team at Mattel had to use in order to sell an adult doll (with breasts *gasps*) to children in the 1950s & 60s.

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