Manipulating The Masses
Manipulating The Masses
Kaitlin McMillan & Zach Phillips
The Marketing of Movie Theatres
59 minutes Posted Aug 16, 2022 at 11:00 am.
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Kaitlin and Zach explore the history of movie theatres, how they became a centerpiece to American culture, and how the pandemic (and home entertainment systems) have forced the industry to shift its marketing tactics completely.

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