In this episode we chat about the "GOAT" mentality and how the Iowa women's basketball team was able to capture the hearts of so many across the nation! 

Article 1- https://www.adweek.com/brand-marketing/adweek-podcast-unpacking-the-caitlin-clark-effect/

Article 2- https://www.ncaa.org/news/2024/2/15/media-center-the-caitlin-clark-effect.aspx