There's lots of hype behind the power of predictive analytics these days. Dave asks: Why isn't everyone doing it if it promises to be a way to improve your chances of a sale? Primarily because it isn't easy. In this first in a series, Dave takes a...
Oct 25, 2020
4 min
In this segment, Dave discusses his thoughts on a recent Wall Street Journal (Dave's favorite paper) article on how millennials are causing grocers heartburn because they can't seem to get them to spend more time in their stores or online buying more...
Oct 25, 2020
4 min
How is big data impacting managers? You can't be successful today without understanding how to work with data and get the most out of it to solve business problems of all shapes and [email protected]
Oct 25, 2020
4 min
Three key questions related to customer profitability that every manager should be asking. Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast...
Sep 20, 2020
5 min
From my estimation, we are woefully under-preparing the current and next generations of data-oriented employees. Dave discusses his concerns about the shortages of data experts - including his idea to have junior and senior high school academic...
Sep 20, 2020
6 min
In the media hype behind Big Data, we often forget that small business enterprises can also take advantage of data analytics. The challenge is that many businesses - even as we speak - still haven't either captured critical data and/or have bothered to...
Sep 20, 2020
5 min
What's the most valuable but under-utilized data in most businesses? Their customer service data! Organizations that collect customer service data very often don't think to mine it for insights and use it as one data set to integrate into other data...
Sep 20, 2020
5 min
Amazon is a wonderful business model to study. One specific area as a marketer that appeals to me is its ability to create ways to expand its data sets on its customers. Amazon uses its excellent Prime service as a way to collect that valuable data -...
Sep 20, 2020
5 min
Before anyone even thinks about investing time and resources into moving towards predictive analytics for marketing - Dave covers three important considerations that can impact predictive analytics effectiveness: data accuracy, data refresh rate and...
Sep 20, 2020
8 min
We often take for granted that the algorithms we have in our applications that help us crunch and analyze data are without any bias. As if they were constructed in a vacuum. The reality is much different. In this podcast, recorded a few years ago when...
Sep 19, 2020
3 min
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