How Do You Get Multiple Audiences To Engage With One Thing Effortlessly? Here’s the recipe - two parts Championship game, one part Entertainment/Half-time Show and one part Commercial Breaks. These audiences may overlap but also might not. Some viewers are there exclusively for the game while others just show for the Half-Time entertainment. Regardless of how you feel about the NFL, you can use the Superbowl as a case study of how to create interest in multiple audiences. The pig skin turns into a cash cow. Let’s quickly dissect it in this episode and see if there’s anything to learn.