On this episode of Making Waves on Purpose, I am joined by Gregory Unruh. I have known Greg for 20 years, and during that time, he has always impressed me with his take on corporate responsibility and sustainability. And this conversation was further confirmation of his insight and unique viewpoint. We talk about a wide range of subjects, including standard assets, changing the rules of the game, innovation, integrated thinking and leadership. This is a deep dive into the problems we face and why they are so hard to solve. A fanstiatic discussion. 

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