AVI-SPL's XTG (Experience Technology Group) emerged in 2022. We have to admit, we took our eye off it, and guess what? It's become a fast-growing organisation that works with companies to create immersive brand and employee experiences using a mix of audio visual communications, digital signage, virtual/mixed reality, advanced visualisation, and AI.Essentially, it's a disruptor that represents a new way of thinking. It must be doing something right because Frost & Sullivan has recognised AVI-SPL XTG for the second year running with its Global Enabling Technology Leadership Award. Clive Couldwell caught up with Julian Phillips and Christine Rogers to find out more.