Making the Media
Making the Media
Avid Technology
S6E11 - Modernizing Global Production: Scaling Avid Workflows on AWS
28 minutes Posted May 29, 2026 at 11:00 am.
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Avid and AWS are partnering to transform media production workflows with faster, flexible, more efficient cloud operations.

In this episode, we discover more about how Avid Content Core, built on AWS, is helping media organizations deliver enterprise workflows at scale. We also discuss practical examples of how Avid NEXIS and Media Composer on AWS are enabling new methods of remote collaboration to empower global teams to meet deadlines and maintain quality from around the world—all backed by enterprise-class security. Avid and AWS offers an innovative ecosystem for tackling modern production challenges anywhere, anytime.


Our Guests This Episode

Rachel Kelley, Principal Tech BD, AWS

Rachel Kelley is a principal tech BD at AWS, supporting Amazon’s own M&E customers. She operates at the intersection of tech and media in service of storytelling. In 2025, she oversaw delivery of the innovative Prime Insights NASCAR Burn Bar. Prior to AWS, she worked in M&E tech and management consulting, with projects ranging from the first fully automated cloud-based DCP mastering and packaging of a tentpole title, to streamlining music royalties payouts.

Daniel Gonzales, Partner Solutions Architect, AWS

Daniel Gonzales is a worldwide partner solutions architect at AWS, where he partners with leading media technology providers to architect scalable, cloud-native workflows supporting content creation, asset management, distribution, and analytics. As an Emmy Award-winning technologist with more than 20 years of experience spanning audio engineering, broadcast operations, and cloud solutions, Daniel brings a practical perspective shaped by his experience supporting large-scale broadcast, studio, and sports media workflows.

Brandon Lindauer, Global Specialist, AWS

Brandon Lindauer is a global specialist at AWS focused on content creation workflows in media & entertainment. Brandon has spent nearly two decades in the M&E industry and is passionate about raising the bar in post production. He has worked at several studios, both large and small, creating innovative solutions to improve operations, and has extensive experience in cloud computing. Before coming to AWS, he held positions such as director of IT and principal architect.

Anna Buzzard, Senior Product Manager, Avid

Anna leads the international teams developing Avid Content Core and MediaCentral. With more than 15 years’ experience in the broadcast, news, and sports industry, she is a highly creative, energetic, and passionate professional. Her background lies in product design, product strategy, Agile methodologies, pre-sales, and people management.

Danny Hollingsworth, Director of Post-Production, Product Marketing, Avid

Danny is a media technology leader specializing in post-production strategy and go-to-market execution. He brings extensive experience aligning product innovation with real business needs across broadcast, studio, and creative markets. At Avid, Danny leads product marketing for the post-production portfolio.

 

More Resources

For more on this topic, check out

Avid on AWS – Delivering outstanding workflows at scale for both cloud and hybrid operations

AvidContent Core – Discover more about Avid’s award-winning content data platform for media production

Media Composer Extensions – Get the latest updates on hundreds of partner extensions in the works

Video Post Production – Find out how Media Composer is enabling AI-powered workflows

Avid NEXIS storage solutions – Tried and tested storage solution for the most demanding production environments

 

Contact Us

Questions? Comments? Cool ideas? Get in touch:[email protected].Follow Avid at @avid.

Credits

Host: Craig Wilson

Production team: Owen Lynch and Wim Van den Broeck

Theme Music: Greg “Stryke” Chin