This is the foundation lesson of a 12-week series that started on 1/18/2021. Get Access to all 12 Lessons and more: https://www.patreon.com/makingitacademy.

This foundation lesson shares the basics to what we will be exploring over the next 12 weeks. Creating your content strategy, customer journey's and building your funnel, branding, business models, and much more.

There are some visuals in this episode. For the video version go to YouTube here. 

Who Am I? 

I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - http://www.makingitwithchrisg.com/aboutme. 

What's that sound?

I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.