Ok, seriously folks, Russ is talking about miracles? Not the kind you see at a Grateful Dead show where somebody gets a free ticket, but a real, honest to God, medical miracle. Once he finally starts getting down to brass tacks, Russ does a novel review of Breakthrough Advertising by giving a quick overview of the principles he learned in Brian Kurtz's Breakthrough Advertising bootcamp he recently attended. Russ applies the principles of mass desire, levels of awareness, and levels of sophistication that Eugene Schwartz writes about in his groundbreaking classic, Breakthrough Advertising, and then discusses the possibility of a bootcamp to cover the second half of the book.

Links:

Breakthrough Advertising, by Eugene Schwartz