Show notes
Timothy Paulson and Joe Polish literally wrote the book on consumer awareness guides: Piranha Marketing, available at Nightingale-Conant (see link below). This time, Russ talks about the thought process behind why a consumer awareness guide is a good idea, also known as The Eight Profit Activators by Joe Polish and Dean Jackson (see link below). The consumer awareness guide is meant to educate and motivate prospects to meet you - profit activator number three. We also get the inside scoop on Russ' process for writing his own consumer awareness guide: how he got his started, what he's done to improve his first version, and what his plans are for it in the future.
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