Emma’s sister, Elsie created a scrapbooking blog/website because she liked scrapbooking. Along the way, Emma came on board and their website A Beautiful Mess grew into a force that now has apps, books, fashion, and more under the umbrella. They get about 1.5 million unique visitors a month to the website. Emma is part entrepreneur, part influencer, and part creative, she sat down to talk about the journey they’ve been on creating a lifestyle brand.