Episode 18 – Down and Dirty on…Instagram Hashtags

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Social Media

• Hashtags & Instagram
  • Hashtag Invented 2007 by Google Employee Chris Messina
    • First hashtag was #barcamp
  • Types
    • Tracking: hash tagging so you can show someone what you are doing
      • Sponsor
    • Branding
      • Creating a space for your business/identity
    • Categorical
      • Most Important
        • Allowing similarly interested users to find YOU
  • A few rules for using hashtags:
    • Don’t string too many words together with a single hashtag.
      • Sometimes I use for satirical/comedic purposes
    • Ideally, if you use a hashtag on a public account, anyone who does a search for that hashtag can find your post
    • Don’t #spam #with #hashtags. Avoid over-tagging a single post or adding them to every word.
    • Tweets with hashtags had 2 times more engagement than those without, and 55% more Retweets.
    • Use hashtags only on Tweets relevant to the topic. Trying to get attention by using a mismatch between the content of your Tweet and hashtag use won’t do you any favors if people are annoyed.
  • Use hashtags to join in on topics/conversations/themes, such as:
    • Events and conferences (#WorldCup)
    • Holidays or celebrations #WorldPizzaDay)
    • Popular culture topics (#GameofThrones)
    • Popular hashtags for days of the week (#TBT)
    • General interest topics (#blogging)
  • Hashtag Search Tools
    • Hashtagify.me is a free tool you can use to find hashtags. It also gives numeric data on hashtag use and helps you to map a hashtag in relation to other similar options.
    • RiteTag is a powerful hashtag search tool you can use for Facebook and Twitter. It provides up-to-date data as to how your hashtag is performing.
    • Sprout Social has a hashtag analysis tool that discovered your most engaged and relevant hashtags around your brand.
    • Low Tech–>Look at Similar Accounts
  • Using Hashtags on Insta
    • 12.8% increase in visibility with at least one hashtag
    • Instagram has a 30 hashtag limit
    • 9 Seems to be the consensus “sweet spot”
  • Gary Vee’s “$1.80 Instagram Strategy to Grow Your Business or Brand”
    • —>Click for Link to Entire Article<—
    • Find the 10 Most Important/Relevant Hashtags in Your Field
    • Identify Top 9 Posts for Top 10 Hashtags
    • Engage and Interact on Those Posts (Give your $0.02)
      • Answer Questions
      • Add Feedback
      • Tag Relevant “Creators” on Instagrams
      • Make POSITIVE Comments
    • Continue to Interact!
      • Be Social….”After all it is called: SOCIAL media!”
  • This is a DAILY ritual if you really want to grow your Instagram with relevant accounts.