Show notes
Want to find out why mail can hold the attention of consumers? In this episode, host Rory Sutherland welcomes Media expert and The Barber Shop founder, Dino Myers-Lamptey, into the studio to share how mail can ramp up creativity and draw out dwell time to make brands stand out. Highlights from this episode include: Dino’s experience with direct mail The importance of physical media in an increasingly digital world The role of mail in helping the consumer on their journey to making a significant spending decision Why post-attention matters in marketing Listen in and find out which audiences are more likely to respond to mail over digital communications. 00:00 Intro 00:41 Welcome to Dino – Why the name “The Barber Shop”? 02:16 Dino’s career journey with direct mail in marketing 05:26: Dino and Rory discuss the need for physical media in a digital-led world 07:23 What’s the role of mail in complex customer decision making processes? 10:03 The power of printed catalogues 12:26 Post attention: Why long-lasting impressions matter 15:32 Rory argues why direct mail can help you target the right audience 16:44 Dino’s experience creating mail campaigns for charities 18:16 Want to find effective mail examples? Look at what’s coming through your door 19:47 Outro Dino Myers-Lamptey is the Founder of The Barber Shop and a strategic leader with over 17 years’ in media. His expertise spans communications strategy, digital planning, direct-to-consumer subscription marketing, and ROMI performance. Dino has held senior roles at MullenLowe, the7stars, Mediacom, and more, launching standout campaigns and challenger brands. Follow Dino. LinkedIn - https://www.linkedin.com/in/dinosaw/ X - https://x.com/thedinosaw Follow Rory. LinkedIn - https://www.linkedin.com/in/rorysutherland/ X - https://x.com/rorysutherland Watch the full episode here: Website - https://www.marketreach.co.uk/mail-unleashed/dino-myers-lamptey-the-barber-shop YouTube - https://youtu.be/ypZ3_mZUxMw Thinking of including mail in your media mix? Follow us on our socials for more great examples of why mail can have a lasting impact. ⬇️ LinkedIn - https://www.linkedin.com/company/marketreach-from-royal-mail/ X - https://x.com/MarketreachUK Facebook - https://www.facebook.com/p/Marketreach-100057126832884/ TikTok - https://www.tiktok.com/@marketreachuk
