"It started with a commercial," says Kari Warberg Block, when recalling her first interaction with purpose. Kari is an award-winning entrepreneur, inventor and CEO of EarthKind, a purpose-driven manufacturer of a line of pest prevention products and rodent repellents. Kari joins the Magpie: Power of Purpose Podcast to explain how purpose can guide CEOs through challenging times, inspire employees, and help them bridge the gap between defining and activating their company's purpose.