Susan Dabbar is the founder and editor-in-chief of PROVOKEDmagazine – a bold, unapologetic digital magazine for women 50+, challenging and redefining how older women are seen, heard and represented.
Susan's career has been shaped by fearless pivots. She began as a naval architect designing nuclear submarines, went on to shape brand strategy at companies including Disney and Nestlé, played professional poker, worked as an international education consultant – and then, in her 60s, launched a media platform because she couldn't find content that truly respected women's intelligence and lived experience.
We talk about:
-Why Susan launched Provoked after retiring – and why she wasn't finished yet
The cultural gap in media for women over 50 (and why "Good Housekeeping" still exists)
-Designing nuclear submarines – and knowing when it's time to walk away
-What poker taught Susan about patience, power and underestimation
-The myth of "passion" and why it can hold women back
-How women learn to stop performing and start making space for themselves
-The rise of the "I don't give a f***" woman – and why it matters
-Female friendship as an underestimated source of power
-The coming wealth transfer – and what it could mean when money lands in women's hands
-Why AI risks reinforcing ageism and sexism if women don't shape it
-Building something meaningful in your 60s – and aiming high without apology
And more.

