What's in a Name? Quite a bit, it turns out. Should a school work on a brand? What is a brand? What do the top 10 high schools in the U.S. have in common?This episode includes the following topics:- Tesla's Quest for a Name- Nominative Determinism- Studies on the Impact of Names- A Tennis Classic- Top 10 Schools 2018- Three Types of Values- Finding Your SomethingGet the research and show notes at https://mafost.com/mashupJoin the email list for insanely innovative leadership ideas 3 times per week, straight to your inbox at https://mafost.com/blog--- Send in a voice message: https://podcasters.spotify.com/pod/show/mafost/message