In this Building the Brand, Eugene sits down with Scott to talk about the role of community governance in a brand strategy. It's never been easier to start and build a brand today, but a side effect of this is building loyalty has become that much harder. Instead of freely providing what the brand has to offer up front—or even simply dictating it to your audience—how about building a community that has some say in how things are run?Hosted by Eugene Kan & Scott MascekText & Transcript by Nate KanAudio by Elphick WoSee the full story here: https://www.maekan.com/article/building-the-brand-community-governanceWhat is MAEKAN?MAEKAN is a membership-based publication and community focused on the sights and sounds of creative culture. We're about learning, participating, and connecting with a global community on a deeper level that social media just doesn't provide. We’re defining the future of creative culture.We don't have all the answers, but our curiosity ensures we never stop looking.Sign-Up TodayIf you've enjoyed this story from the archives and want to see what else MAEKAN has to offer, sign-up for your membership at MAEKAN.com. You'll unlock all of our stories, be given exclusive member-only-access to our Slack community, and have the opportunity to participate in our monthly digital panel discussions.MAEKAN.com Follow Usinstagram.com/maekan facebook.com/storiesforthecurious twitter.com/maekan [email protected]