Ping Pong tables and all-you-can-drink coffee are not at the core of what shapes successful company culture. Although these are great perks and can add to the overall vibe of the company, the culture is usually established before the first ball is served. Culture is defined by a “shared set of values, goals, attitudes, and practices” that make up the company. The secret is to align the employee’s own beliefs and values with the company as when this happens they are “more likely to work hard and remain with the company for the long haul”. Thus, it is vital we established our culture from the start.
In this episode, you will discover:
· The 3 things successful company cultures encourage.
· The importance of shaping and sustaining the day-to-day company experience.
· Three questions every CEO should be asking their teams.
Author and serial entrepreneur, David Cummings argues “Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur. Develop a strong corporate culture first and foremost”. Mr. Cummings lays the groundwork for the most viable thing a leader can do, which is creating and suiting the company culture. Join us this week as we break down the core variables of a successful culture, so you can start taking action towards your dreams and future today.
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