Show notes
- Bethany breaks down Sendspark
- The problem of stale content in help center
- Bethany discusses integration into Intercom
- Bethany explains origins of Sendspark, was in marketing at another company when she and co-founder realized the need
- Bethany as a Userfeed customer
- Fundraising for Sendspark, product usage metrics and activation
- Initial product Dev strategies, funding and spending
- Bethany working in NYC
- Energy of NYC and getting sick
- Grind during the week, weekends for sleep
- Landon asks “who is harder to market to - developers or sales people?”
- Struggles of email marketing, the need for more human connection in marketing
- Landon using Notion, problem of lack of context
- Sendspark marketing channels, organic traffic
- How-to-SEO
- Sendspark partnerships
- Landon testing rankings, name changes
- YouTube vid SEO tips from Bethany
- Landon using Intercom for Userfeed
- Bethany using vid email for lead generation on website